Below is an excerpt from the article I found at The Christian Science Monitor. I thought it was interesting. Click here for a full article
This year between Dec. 1 and Dec. 8, Costco President Jim Sinegal received e-mail from 124,000 AFA members who objected to an alleged Costco policy to avoid the term "Christmas" in promotions. By Dec. 10, an operator at Costco headquarters in Issaquah, Wash., was answering all calls with a "Merry Christmas!" greeting. "They recognize now that these advertising yuppies out of college were steering their companies wrong," says Randy Sharp, AFA director of special projects. "I believe we’re beginning to win the war [for] Christmas."