10th Costco Shopping in 2020 – $40.69 today / $654.91 this year
Member Only Savings – $5 today / $130 this year
Happy Valentine’s Day. I went for a quick Costco shopping after work. Traditionally, Valentine’s Day is when we start seeing St. Patrick’s Day items at Costco. The most popular St. Patrick’s product at Costco is Bill Bailey’s Irish Brand Corned Beef Brisket. I found the briskets today… but there was a twist.
Costco now sells fully cooked corned beef briskets as well as ready-to-cook version that we are familiar with. Fully cooked briskets are $5.59 per pound, whereas ready-to-cook briskets are $3.99 per pound. There was a large shelf area dedicated for fully cooked briskets, with hundreds of boxes of briskets neatly displayed. In contrast, shelf space for ready-to-cook briskets was considerably smaller, about 90% smaller than that of fully cooked ones – maybe even smaller. I guess most people buy fully cooked meat and microwave them.
But… pre-cooked brisket? Do you really want to microwave your special meal? St. Patrick’s Day dinner has to be more than just nuking a packaged meat for 7 minutes and turning it over once. We only have a handful of special days where cooking is part of tradition. It’s sad to think that St. Patrick’s Day is becoming the day we microwave our dinner. I am already taking a short cut, because I don’t season the brisket myself. Perhaps, in the future, I will succumb to the concept of pre-cooked holiday meals. Perhaps I will celebrate change of the season by opening up my microwave oven. Maybe, in the future, we will all have multiple number of microwave ovens in our kitchens so we can prepare meals for special family gatherings. That, to me, sounds grim and dystopian.
This Saint Patrick’s day (2020) I will proudly slow cook my corned beef brisket for ten hours. I will pay respect to Irish history and tradition as I put my body into ritual.
Update (Feb 18, 20) – I went back to Costco just 4 days after and saw a complete opposite. There was a much larger shelf area for ready-to-cook briskets. And shelf area for fully cooked briskets was considerably smaller than that of ready-to-cook versions. I find this intriguing. I am sure Costco is studying this case.
Update (February 20) – I ate the pineapple after leaving it out on kitchen table for 6 days. It was possibly the best pineapple ever.