I would love to answer this question. Today I actually went LOOKING online for a better deal in toilet paper. A 4-roll of ‘cheap’ toilet paper used to last us a week; now we go through 1 each day, and that’s being careful! (You know there’s a problem when my husband is getting mad that we’re constantly purchasing more toilet paper!)
We know that many products — from O.J. to mayo — are “looking” the same but are being cut-down so they don’t have to ‘up’ the price very much. Well, I wondered if toilet paper was yet another one. When I found this comment, I realized our theory was correct: toilet paper is, indeed, getting cut. It’s just frustrating for us.