Had been a regular buyer of the Kirkland brand toilet paper for years. Have been extremely disappointed in the new version; falls apart and leaves little pieces everywhere, a roll doesn’t last nearly as long, roll seems to be not as wide. I’m so irritated with it that I did a google search to look for palace to complaine. I don’t know about value but I’m now buying the Scott brand toilet paper; Doesn’t fall apart, lasts longer and is wider. Costco, please go back to the old stuff!