They must be listening. I do market studies to earn extra spending money. One of the ones I did in the last 9 months was comparing Costco brand A vs B..both Costco though. The main thing they were asking about was the “balling” of the toilet tissue.
I made the mistake of buying a flat of the Costco paper today, hoping it had improved. It has not…still as ballsy as it was when I had tested it. Yuck, who wants to be picking bits out of your bits