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Here's the Real Reason Costco Will Never Stop Selling $4.99 Rotisserie Chicken

The short answer is that rotisserie chicken is a “loss leader.” It’s a product that a store sells at minimal or negative profit expressly for the purpose of drawing in legions of customers hoping to take advantage of the deal. The concept works for the retailer in the grand scheme, because when customers come in for their chicken, they’re likely to also pick up extras to go along with the meal.

Read more from Time.com

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