Last year, it raked in nearly $40 billion, an 11% increase from 2017. That’s more than JCPenney and Macy’s combined. Kirkland’s sales also beat out Campbell Soup, Kellogg, and Hershey put together.

Kirkland, which Costco sells for at least 20% cheaper than national brands at its warehouses, helps the club keep prices low even on the products it doesn’t make.

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https://www.cnn.com/2019/01/10/business/costco-kirkland-signature-brand/